This Looks Like That


Branding a show costs 10s of thousands of dollars if not hundreds or millions. A show's open and bumps are designed to compliment the show body, never to outdo or compete with it. As a default, a lot of packaging on TV is pretty plain. This is why no one seems to notice bad show packaging but it's easy to spot the standouts. 

It's rare to recognize a great show that isn't itself a great brand and that's usually because there's a talented group of artistic minds responsible for getting it all done. I mean, I think. I don't really know what I'm talking about. 

A lot of what I've been doing lately isn't quite Brand Extension as much as it is making Brand Cousins. Taking existing show packaging and replicating 65-80% of it for the Bonus Content.

They're related; they're just not besties. 

These shows all have marathons airing on MTV2. Keep an eye peeled between breaks for their Cousins.

Also, I'm doing a top secret Brand Cousin for a new movie coming out. I can't say what it is but it rhymes with G.I.JOE: The Rise of Shmobra. Hell yes.